Integrated Solutions - Osteoporosis Resource Center

Objective

To increase the exposure of non-US physicians to data presented by key opinion leaders at selected medical congresses held throughout the Americas, Europe and Asia Pacific.

Design and Implementation

The presentation content was captured from symposia at medical congresses. Working with the client's marketing team, we developed a multimedia kiosk application to promote website registration at exhibits in multiple congress locations.
The content developed for the site included over 30 on-demand rich media presentations, links to abstracts of recent publications and allowed users to download documents and PowerPoint presentations.

Outcomes

Over an 18 month period, more than 3000 physicians registered worldwide. The site was accessed more than 12,000 times.
Each presentation was viewed an average of 71 times.
More than 9400 downloads.